Seddon Property Services is currently delivering more than £22.35 million of investment across multiple development projects in Stoke-on-Trent, including the flagship regeneration of the city’s iconic Potteries Museum. As Stoke celebrates 100 years of official city status, Seddon is proud to recognise its own long-standing contribution to the region’s infrastructure — from laying some of the area’s earliest bricks to playing a key role in its latest developments.
With a pipeline of public sector and education projects underway, and team members having taken part in the set-up of last weekend’s Stoke 100 Parade, Seddon’s commitment to the city is both structural and personal.
Nowhere is this more evident than at the Potteries Museum and Art Gallery (PMAG), where work is beginning this year on a transformative £4.5 million redevelopment. Backed by Arts Council funding, the scheme includes a new entrance, reception, café-bistro, upgraded educational spaces, and major sustainability improvements. Seddon will also deliver extensive public realm works to increase footfall on Broad Street and better connect PMAG to the city’s vibrant cultural and retail scene. As the museum remains open throughout, the Seddon team is working closely with council staff to phase the works and protect temperature-sensitive exhibits – an approach that highlights the company’s flexibility and sensitivity to end-user needs.
Following Stoke’s centenary parade, which passed directly by the museum site, Seddon has been working closely with the council, local partners, and its supply chain to explore ways of contributing to the celebrations and beyond. This includes staff volunteering opportunities and wider community engagement around the project. As part of the museum redevelopment, the team is also considering creative ways to involve schools and artists in showcasing Stoke’s cultural identity, reinforcing its commitment to building not just infrastructure, but connections that last.
John Shannon, managing director of Seddon Property Services said: “The centenary of Stoke is not just significant for the city, but also for the people that we employ. Many of our West Midlands staff are from Stoke, so being part of its development from the very beginning is something we’re incredibly proud of. From education and emergency service facilities to iconic places like the Potteries Museum, we’re honoured to be a part of the city’s infrastructure and to have helped with the parade in a small way.
Just down the road, Seddon is delivering a £3.2 million transformation of Longton Police Station, modernising the 150-year-old building with upgraded office facilities and improved amenities for officers and service dogs. Meanwhile, in Stafford, Seddon is also nearing completion of a £2.5 million purpose-built cadet facility located opposite the Ministry of Defence’s Beacon Barracks. Designed to accommodate The Combined Cadet Force (CCF), the new building includes dedicated teaching spaces, a band room, and a flight simulator – offering a significantly improved environment compared to the outdated former base. Completion is expected by late August.
Another leading local project is the £11.75 million development of a new satellite campus for Watermill School. Designed in close collaboration with educators and tailored to the needs of pupils, the project reflects Seddon’s commitment to inclusive design, while also providing over £2 million in savings for the council through efficient planning and value engineering. Completion is expected in 2026.
Beyond bricks, Seddon continues to invest in people, actively recruiting apprentices in the West Midlands and growing its portfolio in healthcare and public sector projects. This summer, the team will welcome a new apprentice quantity surveyor, while also supporting a T Level student as part of his work-based studies, reinforcing Seddon’s commitment to developing the next generation of industry professionals.
With a strong pipeline across education, public sector, and heritage projects, Seddon’s 100-year presence in Stoke reflects its commitment to place-based delivery. Backed by a local workforce and a collaborative approach, Seddon continues to deliver impactful, efficient projects rooted in community needs.
