Anwyl Invests in Digital Tech to Enhance the Customer Journey

A street scene of Anwyl Homes similar to those at Cross Fields, Catterall
A CGI of new Anwyl homes, similar to those at Cross Fields in Catterall

A NEW look sales centre offering an immersive virtual reality experience with the chance to “see” the future is set to be unveiled by Anwyl Homes.

Due to open from November 26, Cross Fields in Catterall will be the first Anwyl Homes development to feature the company’s new high-tech offering, designed to enhance the buying experience.

Matthew Gould, sales director for Anwyl Homes Lancashire, said: “The best thing about Anwyl Homes is our product and through our investment in technology we’re able to bring our Cross Fields to life virtually. It will change how our customers buy new homes forever as it will enhance the experience, making buying off plan more enjoyable and more personal.

“They’ll be able to walk through their front door or their neighbour’s and look around the house and the garden. They can change the configuration of the kitchen including the worktops and the flooring – absolutely everything. People will be able to see the future essentially. They are going to be able to see what their home will look like and how they’ve personalised it.”

The virtual reality technology will be available via a big screen in the sales centre and via the Anwyl website.

Anwyl’s investment in the technology supports enhancing the customer journey with all aspects of the process covered by the digital tool.

Cross Fields will feature 80 homes including 24 affordable properties, which will be offered via a housing association for either shared ownership or affordable rent.

Current availability includes three and four-bedroom detached homes with prices from £269,995. The first properties at the development are expected to be ready to move into in early 2023.

Located just off the A6, homes at Cross Fields will enjoy a rural village setting with a real sense of community. 

Local amenities include a village hall, Co-op food store and outreach post office, with Beacon Retail Park around a 10-mimute walk from the development. The wider shops and services of Garstang are easily reached, including Booths and Sainsbury’s supermarkets and a weekly outdoor market; and there are pubs, restaurants and farm shops aplenty in the surrounding villages.

The name of the development was inspired by the location – the homes are being built close to Catterall’s grade II listed medieval cross.

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